2分钟赛车

新聞動態

禮品促銷應該以最少成本獲得較大收益

日期:2016/8/10 9:05:38 人氣:499

禮品行業的經銷商應該知道,促銷作為產品進入市場的助推器,在營銷4P策略當中,有著舉足輕重的作用。因此,2分钟赛车蘇州惠可達貿易認為,這也就要求經銷商,應該學會花小錢,辦大事,來策劃好促銷活動,只有這樣,才能獲得更大的市場份額。具體包括以下兩方面:

 

一、促銷要堅持“兩高兩差”原則


HENDUOJINGXIAOSHANGDAILIDEPINPAI,WANGWANGSHIER、SANXIANPINPAI,XIANYUQIYESHILIYUGUIMO,WANGWANGNABUCHUGENGDUODEFEIYONGLAIZUOCUXIAO。SUZHOUHUIKEDAMAOYIRENWEI,JINGXIAOSHANGKEYIZIJIZUOCUXIAO,JIANCHI“LIANGGAOLIANGCHA”YUANZE,YICIKEFUFEIYONGBUZUDEDUANBAN。


所謂“兩高兩差”,就是“產品差異化、高價位、高促銷、促銷差異化”。也就是經銷商在選擇產品時,要堅持差異化,因為是差異化的產品,所以,可以采取高價策略;因為高價,所以會有較大操作空間;因為有空間,所以,可以經常做一些形式各異的促銷活動。但經銷商要想讓促銷活動效果好,最后還要使促銷差異化。


2分钟赛车SUZHOUHUIKEDAMAOYIBIAOSHI,JIANCHILEZHEGEYUANZE,JINGXIAOSHANGJIUKEYIZAICHANGJIAZHICHILIDUBUDADEQINGKUANGXIA,ZIJIDULICAOZUOCUXIAOHUODONG,RANGSHICHANGYIZHIBAOCHIHUOYUEDEZHUANGTAI。DANGRAN,ZHEZHONGMOSHIYEYOUYIGEQIANTI,NEIJIUSHICHANGJIABIXUYUNXUJINGXIAOSHANGKEYIERCIDINGJIA,ZHEYESHIJINGXIAOSHANGBIXUYAOZHENGQUDEYIGEZUIJIBENDEQUANXIAN。

 

二、促銷要系統,且堅持常做常新


HENDUOJINGXIAOSHANGZAIZUOCUXIAOHUODONGSHI,YOUYUSHOUCHANGJIAYINGXIANGTAISHEN,WANGWANGQUEFADUIZIJICUXIAODEXITONGXINGGUIHUA,CHANGJIARANGZUOLE,JIUZUO,BURANGZUOLE,JIUDENG,YINCI,QUEFADUISHICHANGDECHANGYUANKAOLV。ERJINGXIAOSHANGYAOXIANGZAIDANGQIANJILIEDESHICHANGJINGZHENGZHONG,YOUQISHICUXIAOZHANZHONGHUOQUZHUDONG,JIUBIXUYAODUISHICHANGZUONIANDUCUXIAOJIHUA,TONGSHI,HUANYAOBAZHEXIECUXIAOJIHUAFENJIEDAOJIDU、YUEDU,YIQUEBAOCUXIAODELUOSHI。


TONGSHI,SUZHOUHUIKEDAMAOYIBIAOSHI,JINGXIAOSHANGYAOXIANGRANGCUXIAOXIAOGUODADAOZUIDAHUA,HUANBIXUJIANCHI“CHANGZUOCHANGXIN”。CIWAI,ZUOCUXIAOBUNENGTAIJINSHI,BUYAODENGDAOJINGZHENGDUISHOUCHONGJIHUOZHEDAJILE,CAIYONGCUXIAODESHOUDUANLAIKANGJI。QISHI,CUXIAOYOUBUTONGDEDINGWEI,JIKEYICHONGJISHICHANG,GENGHAODIQIERUSHICHANG,YEKEYIYOUXIAODAJIJINGZHENGDUISHOU,TONGSHI,HUANKEYISHULIPINPAIXINGXIANG,BAOCHICHANPINJIPINPAIDEZHIMINGDU、MEIYUDU、ZHONGCHENGDU。

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